Vodafone (TOBi)
2017-present
Vodafone deployed TOBi, an AI-powered customer service assistant, across more than a dozen markets. TOBi handles tier-1 inquiries โ billing questions, plan changes, troubleshooting โ across chat, app, and voice channels, with seamless escalation to human agents when needed. The deployment combined an NLU layer with backend integrations into Vodafone's CRM and billing systems, plus continuous training on real conversations.
Lesson
Telco AI care wins live or die on backend integration. A chatbot that cannot actually change the customer's plan is a worse experience than the IVR it replaced. Solve the backend before the conversational layer.