Service · Web Apps & Marketing Sites
Web Apps & Marketing Sites system
Modern, conversion-focused web builds — from marketing sites and product launches to custom customer portals and admin web apps. Built on the contemporary stack (Next.js, React, modern hosting) — not WordPress templates and not 6-month agency timelines.
Best fit
Founders launching a new product, replacing a creaky WordPress site, or building a customer-facing portal that off-the-shelf tools (Wix, Squarespace, Webflow templates) can't deliver.
Common signals
- The current site loads slow, looks dated, and doesn't reflect the actual quality of the business behind it.
- WordPress / Wix / Squarespace can't handle the integrations, workflows, or interactivity you actually need.
- You need a customer portal, dashboard, or interactive product page — not another brochure site.
- Marketing wants a landing page yesterday and the in-house dev team is months out.
Outcomes
What you walk away with.
Concrete deliverables, not slide decks. Each outcome is a system, document, or measurement you keep.
High-conversion marketing site or landing page tuned to your specific offer and audience
Custom customer portal or web app integrated with your existing systems and data
Modern stack (Next.js / React) — fast, SEO-optimized, mobile-first, easy to maintain
Owned codebase plus clear handover docs — no vendor lock-in, no platform tax
Typical delivery
How the engagement
actually runs.
Four phases. Each one ends in a checkpoint that triggers the next. No surprise pivots, no scope creep.
Brief intake — offer, audience, conversion goal, must-have integrations, timeline
Wireframe + design direction approved in week one (not week six)
Build in 2-6 weeks depending on scope — single landing page to full customer-facing app
Launch + post-launch performance review with concrete tuning recommendations
Automation philosophy
How we think about
automating the work.
Principles that shape every recommendation. Real leverage, not theatre.
Lead with the conversion path, not visual taste — design follows the offer.
Build on a stack where future changes are cheap, not cataclysmic — modular, well-documented, framework-native.
Tight scope for v1 — 'more pages later' is fine; 'more features now' is what kills launches.
Free diagnostics
Try the diagnostic
before scoping the work.
Self-serve diagnostics that map directly to this service. Score your situation in under 10 minutes, then bring the result to the call.
Bring us the bottleneck.
We’ll bring back the plan.
Web Apps & Marketing Sites engagements start with a free diagnostic call. Tell us what is broken, what you have tried, and what good looks like.
Typical response time: 24h · No retainer required