🧪
Knowledge Challenge
A friend thinks you can answer this question about Revenue per Visitor
An e-commerce site has RPV of $3.00 and is testing two changes: (A) bundle suggestions that lift AOV from $50 to $58 but drop CR from 6% to 5.5%; (B) urgency timer that keeps CR flat but lifts AOV from $50 to $52. Which change wins on RPV?