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Knowledge Challenge

A friend thinks you can answer this question about Product Roadmap

You're a PM at a B2B SaaS company. Your top enterprise customer ($200K ARR) threatens to churn unless you build a custom SSO integration within 60 days. Meanwhile, your data shows 150 SMB customers (total $300K ARR) are churning because of slow onboarding — a problem your roadmap's top priority (self-serve onboarding wizard) would fix in 45 days. The engineering team can only do one.