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Knowledge Challenge
A friend thinks you can answer this question about Marketing Funnel Conversion Math
Your funnel: 100,000 visitors → 2,000 leads (2%) → 600 MQLs (30%) → 240 SQLs (40%) → 60 customers (25%). You can spend $50K to either 2x your traffic OR lift Lead→MQL from 30% to 60%. Which produces more customers?