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Knowledge Challenge

A friend thinks you can answer this question about Marketing Funnel

Your B2B SaaS gets 10,000 website visitors/month but only 20 paying customers. Your funnel: 10,000 visitors → 300 signups (3%) → 60 activated (20%) → 20 paying (33%). Your marketing team wants a $50K campaign to double traffic. Your product team says they can improve activation from 20% to 40% for $10K.