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Knowledge Challenge
A friend thinks you can answer this question about Lead Routing Automation
Your B2B SaaS has Speed-to-Lead averaging 45 minutes. Industry research (Drift, InsideSales) shows 5-minute response is 9-21x more likely to convert than 30+ minute response. Your current lead-to-opportunity conversion is 12%. What is the most likely impact of dropping Speed-to-Lead to under 5 minutes?