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Knowledge Challenge
A friend thinks you can answer this question about Customer Segmentation Automation
Your $80M consumer brand deploys a CDP. After 12 months, the team has built 247 audiences. 19 ran in a campaign in the last 90 days. Campaign lift on the 19 vs. unsegmented control is +28%. The CMO declares the program a success and asks for budget to expand. What is the right read?