Tool Sprawl Risk Audit — Ad Tech

Find out how much spreadsheet and SaaS sprawl is costing Ad Tech — and where a purpose-built internal tool pays off.

Signs of tool sprawl in Ad Tech

Third-party cookie deprecation, ATT, and platform privacy changes have eroded the deterministic identity signal the original models depended on.
Multi-touch attribution outputs are increasingly contested by clients — finance teams want incrementality, marketing teams want credit for activity, and the platform sits in the middle.
Take rate is compressing as agency, brand, and platform-buying-team scrutiny on the ad tech tax escalates.
Retail media networks and walled-garden platforms are absorbing budget that used to flow through open-web SSPs and DSPs.

Section 1 of 4 · Source of Truth0/8 answered

Source of Truth

Whether your operational data lives in one place or is scattered across tools.

1.Where does your core operational data live?

2.How many tools/spreadsheets hold 'the truth' for one workflow?

Send us the result and the constraint behind it. We’ll scope the diagnostic, sprint, or build that fixes what the score reveals.