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Cost of Manual Work — mHealth Apps
See what repetitive manual work is costing mHealth Apps teams each year — where daily active use is the platform-level KPI — mHealth apps live or die on whether the user opens the app daily for the behavior the app is supposed to drive (logging, tracking, journaling, exercising), and the behavioral economics of habit formation are brutal.
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What manual work costs you
Annual cost
₹6,60,000
People-weeks / year
33
Recoverable via automation
₹4,62,000
Payback
7.8 mo
What this means
mHealth Apps teams lose 33 people-weeks a year to this work — about ₹6,60,000. Automating the routine ~70% recovers ₹4,62,000 a year.
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Cost of manual work — summary
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