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Cost of Manual Work — Direct-to-Consumer Brands
See what repetitive manual work is costing Direct-to-Consumer Brands teams each year — where cAC has tripled in three years on paid social and the LTV math no longer carries the channel — the unit economics are quietly negative on a fully loaded basis.
Adjust the inputs to match your Direct-to-Consumer Brands team.
What manual work costs you
Annual cost
₹6,60,000
People-weeks / year
33
Recoverable via automation
₹4,62,000
Payback
7.8 mo
What this means
Direct-to-Consumer Brands teams lose 33 people-weeks a year to this work — about ₹6,60,000. Automating the routine ~70% recovers ₹4,62,000 a year.
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Cost of manual work — summary
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