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Cost of Manual Work — Ad Tech
See what repetitive manual work is costing Ad Tech teams each year — where third-party cookie deprecation, ATT, and platform privacy changes have eroded the deterministic identity signal the original models depended on.
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What manual work costs you
Annual cost
₹6,60,000
People-weeks / year
33
Recoverable via automation
₹4,62,000
Payback
7.8 mo
What this means
Ad Tech teams lose 33 people-weeks a year to this work — about ₹6,60,000. Automating the routine ~70% recovers ₹4,62,000 a year.
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Cost of manual work — summary
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