Capacity PlanningvsHiring Strategy
Both are essential business concepts — but they measure very different things.
The Concept
Capacity planning is the process of determining how much work your team can handle and aligning resources to demand. The core calculation is: Available Capacity = Team Size × Working Hours × Productivity Factor (typically 0.6-0.8 after meetings, admin, and context-switching). A team of 5 engineers working 40h/week at 70% productivity has 140 productive hours/week, not 200. Companies that do capacity planning well ship 35% more features per engineering dollar by eliminating both overwork (burnout → turnover) and underutilization (idle teams → wasted salary).
Hiring strategy determines WHO you hire, WHEN you hire them, and HOW you evaluate fit. A bad hire costs 1.5-3x their annual salary when you factor in recruiting costs, lost productivity, team disruption, and eventual severance. At early-stage startups, one bad hire out of 10 employees is a 10% organizational failure rate.
The Trap
The capacity trap is planning at 100% utilization. Organizations that load teams to 95-100% see throughput DECREASE by 20-30% because there's no buffer for bugs, urgent requests, sick days, or creative thinking. McKinsey's research shows optimal knowledge work utilization is 70-85% — above that, quality drops, bugs increase, and burnout skyrockets. Another trap: headcount-based planning. Adding 1 engineer doesn't add 1 engineer's worth of output — it adds 0.5-0.7 due to onboarding, mentoring overhead, and increased communication costs (Brooks's Law).
Founders hire for skills and ignore culture fit. A brilliant engineer who can't collaborate destroys 3x more value than they create. Equally dangerous: hiring friends because they're 'trusted' instead of hiring the best person for the role. Netflix famously fired founders' friends when they outgrew their roles — it's painful but necessary.
The Action
Calculate your team's true capacity: (Number of ICs × Weekly Hours × Productivity Factor) - Planned meetings - On-call hours = Actual Weekly Capacity. Track velocity (story points or tickets completed) over 4-week rolling average. If actual output is consistently below 70% of theoretical capacity, audit where time goes — most teams lose 30-40% to meetings, Slack, and context-switching. Set a 'capacity budget': 70% planned work, 15% unplanned/bugs, 15% tech debt and improvements.
For every role, define: (1) The exact problem this person solves in the next 6 months, (2) The 3 must-have skills with evidence tests, (3) The culture values with behavioral interview questions. Use structured interviews with scorecards — unstructured interviews are only 14% predictive of job performance.
Formulas
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